Hudson Hospitals Learn to Adapt to a Changing Health Care Market

Hudson Regional Hospital has undergone massive changes since being taken over by new management early in 2018. Some of the changes are obvious, such as a new front desk, the opening of a robotic surgery center, and improvements in waiting areas that include a new café.

But many of the changes, according to Chief Executive Officer Dr. Nizar Kifaieh, are less obvious than these cosmetic changes to rebrand the Secaucus-based hospital that most officials in 2017 thought of as struggling.

“We knew we needed to do a facelift,” Kifaieh said. “This includes investments in the lobby, and creating a cozy atmosphere.”

He said the idea is to reshape the public perception of the hospital, and by providing the obvious changes, people will have confidence in the more expanded services as well

Many of the changes include expansion of OGBYN services, spine surgery and orthopedic, and an effort to bring back physicians who left under the previous management and to attract new talent from the region to practice medicine here.

“This is providing us with higher skill in surgery and other areas,” he said.

The hospital was purchased in January 2018 by real-estate developer Yan Moshe, owner of Excel Surgery Center in Hackensack, with the promise to maintain the hospital as an acute care facility. He is expected to invest at least $3 million in upgrades within the first five years.

Much of that investment has already transpired with the addition of such programs as DaVinci Robotic Surgery, two new bariatric programs, and additions to children’s medicine.

The hospital has also added 3D mammography machine as part of its women’s services.

“We do a lot of spine surgery,” he said.

The hospital is also advancing its limb-saving program and programs for the treatment of diabetes, and ulcers.

The internal radiology program uses the technology available to only one or two other hospitals in the state.

The changes also include clinical changes and upgrades to the maternity wing, including improvements to the delivery room.

But building confidence in the hospital also involves significant outreach to the community, which he said the hospital has been engaged in from the day new owners took over.

“We are paying close attention to all aspects of the hospital and its services,” he said.

The hospital also realizes that some of its patients come from a variety of different ethnic backgrounds, which the hospital will need to be aware of when providing services

(Note: This is an excerpt from an article that ran in the May 14th edition of the Hudson Reporter. To read the complete article, click here.)

 

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